All Case Studies
Orchid
How do you launch a whole new type of instrument globally—without traditional marketing, big budgets or even telling people what it is?
Work That Works
We built the product, brand, marketing campaign and Shopify store that led to the first drop of 1,000 Orchids selling out in 3 minutes.
3m30s
11,500+
574 million
Instead of relying on traditional campaign tactics of ad spend and channel saturation, we seeded cryptic clues online, built an engaged Patreon community of 11,000 fans (and an email database of 80,000), and withheld demos and details to fuel speculation. Rather than describing the product in technical terms, we framed it as an "ideas machine" that helps you "find what's on your mind".
