Telepathic Hotline

Proposition
Find what's on your mind.
Year
2026
Brand
CREATIVE DIRECTION
BRAND FILM
EVENTS + ACTIVATION
PACKAGING
Digital
E-COMMERCE
SOCIAL + COMMUNITY
DIGITAL ADVERTISING
Ventures
COMMERCIAL STRATEGY
NEW PRODUCT DEVELOPMENT
ARTIST PARTNERSHIPS

Following Telepathic Instruments release of Orchid, we produced a limited run in a Clear Arctic colourway. This was the first of release of a limited edition Orchids, with only 3000 Clear Orchids produced. To promote the new clear Orchid we built a campaign around a clair(clear)voyant who swindles artists and auteurs by claiming she can reveal their next musical idea. We built a visual world around the psychic force that is "Darlene Leclaire", giving her her own talkshow, hotline, physical store and merch.

Clear Arctic Orchid, transparent case showing the keys, knobs and screen
Orchid shown as an X-ray, internal boards and components in green
Orchid X-ray detail, blurred green close-up of the internal componentry.
Telepathic Instruments Darlene LeClair activation shopfront, London, 2026.
Orchid on plinth at Rue Boyer, Paris, 2026.

To help people find what's on their mind we created a set of Orcards inspired by Tarot de Marseille. The first pack of Orcards are in the key of E minor. Draw a card, flip the card and lay down a four chord progression. Readings were done in person at Flower Shops, given out with a limited number of Orchids and used to create video content that showed how Orcards could help you find what's on your mind.

Orcards ‘chord cards’ laid out beside an Orchid and kraft Telepathic box