Telepathic Hotline
Following Telepathic Instruments release of Orchid, we produced a limited run in a Clear Arctic colourway. This was the first of release of a limited edition Orchids, with only 3000 Clear Orchids produced. To promote the new clear Orchid we built a campaign around a clair(clear)voyant who swindles artists and auteurs by claiming she can reveal their next musical idea. We built a visual world around the psychic force that is "Darlene Leclaire", giving her her own talkshow, hotline, physical store and merch.
To help people find what's on their mind we created a set of Orcards inspired by Tarot de Marseille. The first pack of Orcards are in the key of E minor. Draw a card, flip the card and lay down a four chord progression. Readings were done in person at Flower Shops, given out with a limited number of Orchids and used to create video content that showed how Orcards could help you find what's on your mind.
