Idealworks

Proposition
In Concert
Year
2026
Brand
STRATEGY
NAMING
CREATIVE DIRECTION
ART DIRECTION
MOTION
TOOLKIT
Digital
SITE ARCHITECTURE
UX/UI DESIGN
CONTENT STRATEGY
FULL-STACK DEVELOPMENT
FEATURE ROADMAP

Idealworks deliver industrial automation in the harshest working environments, factory floors. They provide fleets of robots and the technology to operate them to some of the largest businesses in the world. Born out of necessity on the BMW factory floor, the Idealworks Orchestration System synchronises the work of people, robots and factory environments to all work in concert. We delivered a design system, and applied it to physical products, digital products and websites across two languages.

Our challenge was to articulate the products and services that Idealworks offer as an interconnected system that anyone could understand. We built a brand identity around the idea of Idealworks keeping everything “in concert”. Taking cues from the arts, we wanted the brand to demonstrate the personality of a conductor keeping everything moving with rhythm, precision and scale.

Idealworks logo set on a construction grid showing clear space rules

Two workers in branded hi-vis vests beside an Idealworks robot in a warehouse
Idealworks robot lifting a pallet trolley, crate printed with the logo
Top-down view of an Idealworks robot, pixel logo and safety symbols on the panel

Yellow x-ray render of an Idealworks robot wheel and chassis

Idealworks station poster reading Your factory in concert, yellow with orbital line graphics
Two Idealworks posters at Berlin Sudkreuz station, abstract art beside a robot photo
Idealworks event screen, booth number B4.318 over a yellow robot close-up
Event badge on a yellow lanyard, name and Idealworks logo on the card
Speaker on stage against a yellow Idealworks screen of lines and coordinates